一家轮胎公司，为什么能成为美食界的权威？ 从卖轮胎到卖"去远方旅行”，米其林兄弟用一本小红书，让人们为了美食而上路，也让品牌跨越了一个世纪。它不仅重新定义了旅行与餐饮，更用内容和体验，创造出一种生活方式的想象。在最新这一期“柠檬变成柠檬水”的播客节目里，主持人俞骅和Poy Zhong深入分析了米其林指南如何诞生、如何建立全球权威，以及它背后隐藏的商业逻辑 - 当你知道自己真正“在做什么生意”时，世界也许就会被你改写。
请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, YouTube, Amazon Music等，搜寻”柠檬变成柠檬水“。
Thank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!
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