我們今天的來賓是陳思傑,為什麼會邀請他呢?我覺得他的身分非常多元而且很有趣。10幾年我們開始創業的時候,就注意到他創立的粉絲專頁「客家小吵」,後來還成立了社群丼這個知名社群行銷社團,現在裡面超過10萬人加入。另外他也是「只要有人社群顧問股份有限公司」的執行長。最近又跟同事成立了一個漫才團體「支薪好友」,還完成了一場專場表演,非常酷。
我們今天聊了他一開始為什麼會創業的過程,他跟我們分享了他是如何從外商的品牌行銷工作,轉換到作各種社群行銷案的社群行銷顧問公司。他笑說這整個過程雖然是他自己想要多元嘗試,但最終創業也是有點誤打誤撞。
我今天主要跟他聊了三個部分,分別是創意、管理和社群趨勢。他跟我們分享了創意發想的一些心法,尤其是創意輸出是需要大量的輸入,而他會在大量吸收的過程中,不斷的做筆記,甚至他說連前陣子在物理治療的時候,因為腦中浮現有趣的點子,所以跟物理治療師說暫停一下他要記個點子。
另外我們也聊到這些年來各種社群趨勢的變化,從他起家的FB到IG、Youtube再到這兩年的Threads,我問他怎麼學習這些新的東西?他說自己是很熱愛瞭解新事物,所以會喜歡拆解這些成功案例的演算法等等。最後我們聊了管理,他自承自己這些年管理風格轉變很多,而現在最辛苦的就是要忍住不要太過介入?這是什麼意思?
▲社群連結
FB、IG、Youtube都可以在這裡找到|https://portaly.cc/drinkwithmario
▲本集使用的音樂
Impressions (Acoustic) by Robert Alan Dunn Creative Commons CC BY SA 3.0 Robert-dunn-15 – Impressions-acoustic
See omnystudio.com/listener for privacy information.
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