July 16, 2025 • 44 mins
What happens when you blend bold vision, smart systems, and a mission to democratize beauty?
In this episode, I sit down with Brigham Dallas, Founder & CEO of Hello Sugar and Hello Skin, who’s on a mission to reshape the beauty franchise landscape, one door at a time. With 150 open locations, recognition as one of Entrepreneur Magazine’s Top 8 Emerging Brands, and a business model that builds 8 new units every month, Brigham is showing what’s possible when innovation meets execution.
We explore how Hello Sugar is making franchising low-risk, tech-powered, and wildly scalable, with franchisees launching in small suites, leveraging automated AI and marketing systems, and growing into full-fledged flagship locations. Plus, we get into the launch of Hello Skin, the brand's sister concept focused on facial longevity and making advanced skincare affordable for everyone.
We talk about:
🔥 How Hello Sugar is scaling fast, with solid economics and deep support
🔥 Why franchisees are thriving with no beauty background
🔥 The tech and AI systems behind their explosive growth
🔥 How the freemium model drives loyalty and recurring revenue
🔥 Why Hello Skin is the next big wave in democratized beauty
Whether you’re a franchise hopeful, investor, or simply obsessed with what’s next in beauty and wellness, this episode will open your eyes to the power of systems, strategy, and serving well.
Connect with Brigham Dallas
Website: https://franchise.hellosugar.salon
Connect with Bennett
Instagram: @bennettmaxwell35
LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
Subscribe to Deeper Than Dough
Apple Podcasts: https://shorturl.at/bjozA
Spotify: https://shorturl.at/klE37
Don’t forget to like and subscribe so you never miss a weekly episode!
In this episode, I sit down with Brigham Dallas, Founder & CEO of Hello Sugar and Hello Skin, who’s on a mission to reshape the beauty franchise landscape, one door at a time. With 150 open locations, recognition as one of Entrepreneur Magazine’s Top 8 Emerging Brands, and a business model that builds 8 new units every month, Brigham is showing what’s possible when innovation meets execution.
We explore how Hello Sugar is making franchising low-risk, tech-powered, and wildly scalable, with franchisees launching in small suites, leveraging automated AI and marketing systems, and growing into full-fledged flagship locations. Plus, we get into the launch of Hello Skin, the brand's sister concept focused on facial longevity and making advanced skincare affordable for everyone.
We talk about:
🔥 How Hello Sugar is scaling fast, with solid economics and deep support
🔥 Why franchisees are thriving with no beauty background
🔥 The tech and AI systems behind their explosive growth
🔥 How the freemium model drives loyalty and recurring revenue
🔥 Why Hello Skin is the next big wave in democratized beauty
Whether you’re a franchise hopeful, investor, or simply obsessed with what’s next in beauty and wellness, this episode will open your eyes to the power of systems, strategy, and serving well.
Connect with Brigham Dallas
Website: https://franchise.hellosugar.salon
Connect with Bennett
Instagram: @bennettmaxwell35
LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
Subscribe to Deeper Than Dough
Apple Podcasts: https://shorturl.at/bjozA
Spotify: https://shorturl.at/klE37
Don’t forget to like and subscribe so you never miss a weekly episode!
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