In this episode of Deeper Than Dough, I sit down with Bill Foss, identity coach and founder of SHIFT I.O.S. a system designed to help high-achieving entrepreneurs install the identity that makes success inevitable.
Bill built the dream: the #1 brokerage across 23 cities, national franchise awards, and rapid growth. But behind the scenes? Burnout. Imposter syndrome. A fractured personal life.
Eventually, he walked away. Not from success, but from a version of himself that wasn’t aligned.
Now, Bill coaches leaders to upgrade their internal operating system so their outer results finally reflect the life they actually want.
We dive into the core shifts that make this possible:
🔥 Why success can’t outrun your identity
🔥 How scripting your day changes who you become
🔥 The illusion of “self” and how to quiet the mind
🔥 Why burnout is a signal, not a sentence
🔥 How visualization, values, and clarity transform performance
Whether you're building a business, scaling your sales, or just trying to stop self-sabotaging, this episode is a deep reset. You don’t need a new strategy. You need a new identity.
Connect with Bill Foss
LinkedIn: https://www.linkedin.com/in/billfossjr/
Connect with Bennett
Instagram: @bennettmaxwell35
LinkedIn: linkedin.com/in/bennett-maxwell-703717126/
Subscribe to Deeper Than Dough
Apple Podcasts: https://shorturl.at/bjozA
Spotify: https://shorturl.at/klE37
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