19: Can DMOs Break Down Silos and Work Better Together? (Dan Rosenbaum)

In this episode, Adam Stoker (The Brand Revolt) and Stuart Butler (Visit Myrtle Beach) sit down with Dan Rosenbaum to tackle one of the biggest challenges in destination marketing: silos within DMOs. Departments fighting over the same budget, fragmented strategies, and lack of shared vision are slowing progress. But is there a better way?

🔥 What we cover in this episode:
✅ Are DMOs structured for collaboration or competition?
✅ How can marketing, sales, tourism, and stakeholders work better together?
✅ The role of leadership in breaking down silos and driving a shared vision.
✅ The lessons we can learn from brands like Apple, Sony, and even the Super Bowl ads.
✅ Can data and AI help bridge internal gaps and unite teams?

💡 Key Takeaways:
 • Leadership must create a shared vision that all departments buy into.
 • Collaboration isn’t just about internal teams—airports, city governments, and stakeholders need alignment too.
 • AI and data-driven decision-making can bridge gaps and create more efficient marketing strategies.
 • The biggest mistake? Assuming things need to be done the way they’ve always been done.

📌 Guest: Dan Rosenbaum
 • Former VP of Global Marketing at San Francisco Travel
 • DMO Consultant and LinkedIn thought leader

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#DMO #TourismMarketing #DestinationMarketing #SuperBowlAds #Leadership #BreakingSilos #MarketingLeadership