22: Is It Time To Redefine Luxury Travel? (Scott Oklin)

In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Scott Oklin, CMO of Visit Anaheim, to break down the new definition of luxury travel. Spoiler: it’s not just five-star hotels and private jets anymore.

We dig into:
✅ Why the definition of “luxury” is shifting (Hint: It’s more about experiences than opulence)
✅ How multi-generational families, wellness seekers, and adventure travelers are reshaping luxury tourism
✅ The biggest mistake destinations make when marketing high-end travel
✅ Why uncompromised hospitality is the new gold standard for luxury
✅ How DMOs can create personalized, high-end experiences without a luxury price tag
✅ Tactical strategies for marketing to luxury travelers in today’s tourism landscape

🚨 If your destination isn’t adapting to the changing luxury traveler, you’re leaving money on the table.

🎧 Listen in to learn how to redefine and market luxury travel for today’s audience!

🔔 Subscribe for more conversations challenging the status quo in destination marketing!

📌 Mentioned in the Episode:
 • Visit Anaheim’s Luxury Travel Strategy
 • Myrtle Beach’s Personalized Digital Experience Approach
 • Traveling the Spectrum – Now Streaming on Peacock

💬 What does “luxury” mean to your destination? Drop a comment below!

#LuxuryTravel #DMOs #DestinationMarketing #TourismTrends #DestinationDiscourse