In this episode, we dive into
• Why tourism and economic development need to stop living in separate silos
• The hidden opportunity in aligning destination marketing with business attraction and resident recruitment
• How outdated visitor stereotypes are holding communities back
• What high-end hotel brands already know about evolving traveler profiles and how destinations can catch up
• The structure that’s helping communities like Topeka thrive through unified strategy
Plus, Adam and Stuart finally acknowledge their Spotify commenters, consider launching “Super Destie” merch, and debate the ROI of promotion vs. product.
If you’re a DMO pro, chamber exec, or economic developer looking to break old habits and build a better community, this episode is your blueprint.
Mentioned in this episode
National Travel Center: https://nationaltravelcenter.org
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#DestinationDiscourse #TourismIsEconomicDevelopment #DMO #PlaceBranding #DestinationMarketing
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