We dive deep into the evolving role of websites, the risks and opportunities presented by AI-generated RFPs, and whether the future of digital customer interaction really requires throwing everything out and starting from scratch.
In this episode:
• Tim shares feedback and friendly fire on Stuart’s “death of the website” thesis
• Adam debuts an AI-generated RFP built from Episode 33’s transcript
• A debate unfolds around the role of human creativity vs AI in vendor selection
• Tim introduces his latest book Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
• We explore how DMOs can future-proof themselves in an era of agents, algorithms, and attention shifts
• Stuart and Tim agree: the future is about first principles, better content, emotional resonance, and making your brand the prompt
💬 “If your brand isn’t in the prompt, you’re already losing.” – Tim Peter
📕 Get Tim’s Book: timpeter.com/digitalreset or find it on Amazon / Bookshop.org
🎧 Tim’s podcast (soon to be rebranded): Thinks Out Loud
Mentioned:
• Episode 26: What Happens When Everything Changes?
• Adam’s “Destination Marketing Agent” custom GPT
• Flip.to and the evolving role of website search and conversion tools
📩 Got feedback or want to join the conversation? Email stuart.butler@visitmyrtlebeach.com or find us on LinkedIn.
🧢 Join the DestieNation. Subscribe. Review. Share.
🎙 Destination Discourse is a love letter, a therapy session, and a strategic sandbox for destination marketers who aren’t afraid to question everything.
#DestinationMarketing #TourismMarketing #DigitalStrategy #TimPeter #DMO #VisitMyrtleBeach #AIinTourism #Websites #RFPs #TheBrandIsThePrompt
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