• “DMO websites will be irrelevant in 5 years or less.”
• “Our industry relies on vanity metrics and calls it attribution.”
Using live audience polling and real-time rebuttals, the session will blend humor, insight, and uncomfortable truths true to the Destination Discourse brand.
Plus, Stuart drops some major personal news: he’s now President of Visit Myrtle Beach. The hosts reflect on how far the show has come, express gratitude to their growing Desti-nation of listeners, and encourage everyone to attend ESTO, which they describe as a must-attend event for marketers who want meaningful content—not sales pitches.
This is a short but spicy episode, perfect for a holiday listen—and a reminder that sometimes the best way forward is to disagree, respectfully and out loud.
Subscribe, review, and tell a friend to join the Desti-nation.
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