The trio kicks things off with Stu’s News on the release of ChatGPT-5, exploring its leap in reasoning, ability to understand intent, and potential to transform how teams work and problem-solve. From there, they dig into Dan’s “feisty” topic: why RFPs are often built for the past instead of the future—and how shifting them from a checklist of services to outcome-driven goals could spark innovation and better results.
They also examine why the traditional marketing funnel no longer reflects today’s consumer behavior, what destinations should do to adapt, and why multifunctional, agile agency teams may be better equipped to thrive in this environment.
Key Takeaways:
• AI is evolving fast—ChatGPT-5’s ability to understand intent and adapt its approach could revolutionize destination marketing workflows.
• Outcome over process—RFPs should be written around the results you want, not just the list of services you think you need.
• The marketing funnel is broken—today’s traveler has control, choice, and a more active role in the journey, requiring destinations to rethink their approach.
• Agency structures must adapt—cross-functional, nimble teams are better equipped to respond to rapid shifts in consumer behavior and technology.
• Content + context are key—ownable stories and hyper-relevant messaging will win trust and drive action.
If you’re in the DMO or agency world, this episode will push you to challenge assumptions, rethink outdated processes, and explore what it takes to stay relevant in an AI-driven, consumer-controlled era.
If you found value in this episode, please like, subscribe, and share it with a friend—whether they’re on the DMO side, the agency side, or just a fellow marketing nerd who loves a good rethink.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.