They explore:
• How Go Providence helped save WaterFire and turned it into an economic development lever
• Why advocacy starts with being at the table, and sometimes means setting the table
• How marketers are uniquely positioned to become CEOs (and why more of them should be)
• The difference between promoting a destination and shaping it
• The importance of “marketing the marketing”—including leave-behind ROI cards, op-eds, and internal newsletters
• Why product development is brand management—and the risk of promoting an experience that doesn’t exist
• How DMOs can gain influence with elected officials and avoid being seen as a “nice-to-have”
Takeaways:
→ If you’re not involved in product, you may be promoting something that’s no longer competitive.
→ The most successful DMOs act as connectors, collaborators, and quiet power players—without needing the credit.
→ Marketing skills (storytelling, communication, vision) are becoming critical CEO traits in a post-COVID world.
→ Local advocacy isn’t optional anymore—it’s a core part of destination leadership.
→ Want to be indispensable? Tie every initiative back to room nights and community impact.
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