Christian brings his background in journalism to unpack how newspapers, TV, and radio lost their position as trusted sources, and how DMOs may be on a similar path if they don’t adapt to shifting consumer behavior and technology.
They explore:
• The new marketing equation: Attention + Trust = Success
• Why a Tampa real estate agent’s viral home tours offer a masterclass in modern content strategy
• How media lost control—and how AI threatens to do the same to DMOs
• Why consistency, creativity, and community connection are the new currency
• How to build coalitions of creators to shape narrative and build trust
• Why you can’t just claim authenticity—you have to earn it
• What Myrtle Beach is doing to future-proof its voice with a local Creator Collective
This episode is equal parts warning, wisdom, and inspiration for DMOs ready to evolve before it’s too late.
Call to Action:
If you’re in destination marketing, don’t keep this episode to yourself. Share it with a colleague, subscribe on your favorite platform, and join us in redefining what it means to be relevant in the AI era.
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