387: Why Playing It Safe in Destination Marketing Is Riskier Than You Think

In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry’s toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You’ll hear provocative questions, surprising parallels, and a call to action for marketers ready to challenge the status quo and think beyond quarterly metrics. If you’re tired of “safe,” this one’s for you.