5: How can retailers connect with their customers in meaningful ways?

In difficult economic landscapes the brands that connect with consumers on a deeper level are the ones that succeed and build strong brand affinity. How do retailers manage to achieve this with their customers increasingly looking at more factors than ever when choosing where to shop? From omnichannel to personalisation and AI, to sustainability and brand purpose the marketplace is more challenging than ever for retailers who are looking to connect and build lasting relationships.

Joining the Retail Gazette Retail Inside Out Podcast to discuss the topic and share there unique perspectives are Christina Downend, head of climate change, Dunelm and Marcus Henley, senior account executive, enterprise, Yext. Dunelm are the recent winners of the Best Retailer Over £500m award at the Retail Gazette Awards 2023, and have put sustainability at the heart of their business success. Yext are leaders in the world of digital experience, and have a broad view of what brands can do to connect with their customers and achieve success. Both provide an excellent insight into the steps retailers can take to build their customer proposition and deepen their relationships with their audience.

Join us for a fascinating discussion on the latest Retail Inside Out podcast.