34: TSD Spotlight on Digital Marketing: Podcasting with Hypable Impact

Sara and Alan sit down for a very meta conversation about using podcasting as part of your digital marketing strategy with podcasting veteran, Andrew Sims of Hypable Impact, Mugglecast, and Millennial. 

There are over 2 million podcasts and 48 million podcast episodes, chances are there's a show out there for you. But how can a B2B marketer get in on the action? When should you start a podcast? Is it an effective strategy to establish someone in your organization as a thought leader through podcast guest interviews? 

We also talked about monetizing your podcast, through advertising or Patreon, a crowdfunding platform for shows with an established audience. By next year, there will be over 160 million podcast listeners- listen to the episode to see if the time is right for you!

Hosts for the TSD Spotlight on Marketing are Sara Spiva, Tech San Diego and Alan Bush,  Ignite Visibility. 
 
Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. 

TSD Spotlight is recorded remotely and edited by Hypable Impact 

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