The Branding Outside the Box Podcast

This month, we’re focusing on building a team. Who to hire, when to hire, and how to find the right people. Last week, I shared the difference between coaches and consultants, and which one you may need to grow your business. This week, I’m focusing on how to cultivate an engaged and loyal team, starting from the hiring process.

In my 10+ years of business, I’ve made a number of missteps when it comes to hiring. I’ve hired the ...

If you spent anytime in the online business space, you’ve probably heard the terms Coach and Consultant. Not to mention the dozens of qualifiers in front of those titles: business coach, life coach, nutrition coach, marketing consultant, branding consultant, the list goes on. But what are the differences between these various titles? Which one do you really need for your business? What qualities should you look for in a coach or co...

What you see online and what’s actually behind the curtain are often quite different. If you’re in the online entrepreneur space, you’ve seen the Instagram posts or webinar pitches with entrepreneurs boasting their 7-figure launches, living the laptop lifestyle, and making money in their sleep. Sure, their online course could have brought in seven figures and they could have done it from a beach in Bali, but did we ever stop to thi...

All month, we’ve been talking about money. How to manage it, how to budget, and how to keep more of it. But what we haven’t focused on yet is the earning part of that equation. How do you figure out how and how much you should be charging? In today’s episode, I share the tactics you can use to figure out how to price your products and services.

This episode was made possible by Podia. Visit podia.com/dana and discover how you can...

“The price that you charge is a reflection of your relationship with money, your relationship with yourself, the quality of the relationship you have with your business, and the relationship you have with the people that you serve or people that you want to serve.”

That is just one of the MANY pearls of wisdom shared by today’s guest, Jacquette Timmons.

Jacquette M. Timmons is a financial behaviorist. She works with everyone fr...

"My favorite thing I do in my business is taxes and bookkeeping!"

--No one ever.

We cringe when we hear P&L, we dread the end of the year blitz to get our books in order, and rather than stay on top of our finances, many of us prefer to ignore them.

But obviously, that’s a mistake.

The more you pay attention to your money, the more you’ll make and get to keep. Just by monitoring the cash in and cash out, and seeing ...

In the entrepreneur space, we’re constantly being told to niche down. We offer niche services, work with niche clients, create niche products. We work hard to get as specific as we can in our business.

But when it comes to focusing in and getting specific, there is one area most entrepreneurs tend to ignore: Marketing. Their e-blasts and social media posts are all over the place, from inspirational quotes to stylized selfies to ...

Today’s episode of Branding Outside the Box is dedicated entirely to email marketing. Hopefully, your ears just perked up, but if your finger just moved to skip to the next episode, I encourage you to listen. Email marketing is the single most important tool, both for authors and entrepreneurs. It’s not something you should opt out of.

Continuing our Marketing Month, today’s episode will shed light on why email marketing is so impo...

In November of 2018, I was speaking at a conference with friend and fellow book marketer, Joanna Penn. Joanna is always on the forefront of new tactics and trends, so I asked her, What are you most interested in right now?

Her answer: Voice First.

My response? What’s that?

As soon as I got home, I dug deep into voice marketing and voice SEO, and realized why she was so intrigued. With more and more people bringing smart speakers in...

Summer is officially over, but that means that it's time for a new season of the Branding Outside the Box podcast! In this episode, I share some of the lessons I learned over the summer, such as the importance of taking our own advice and not adding new things to our plates without taking something away. I also share some business updates, as well as what you can expect on Season 4 of the show.

Today's episode is made possi...

Can you believe it’s already June? Not only does that signal the start of summer, it also means that this is the last episode of Season 3. These past 40 episodes have just flown by, and I’m so grateful to all the entrepreneurs who took the time to share their journeys and wisdom with us. And of course, I’m grateful to listeners like you for joining me on this journey.

Today, I’m sharing the reason I decided to record seasons of the...

I used to feel overwhelmed and a bit lost when it came to setting goals. With all the ideas running through my head and big dreams for by business, it was hard to hone in on what was most important. Sometimes, I’d be too ambitious, trying to accomplish everything and as a result, accomplishing nothing. Other times, I set my sights too low, easily reaching revenue targets or launching new projects with little effort.

It wasn’t until...

Can you make a living as an artist?

I know that was my parents’ question when I said that I wanted to drop out of my business program at my Big 10 university and go to art school. But the writing bug, the muse, was calling me and I knew I had to make the change. I didn’t know if I was going to write the next great American novel or if I was sealing my fate as a bartender / barista that would sometimes hit up poetry open mics.

In t...

One of my favorite sayings is, “A goal without a plan is just a wish.” And it’s true! No matter what your goals are, no matter how big or how small, if you don’t have a system and plan for reaching those goals, you won’t be able to get there.

We know that accomplishing goals requires a plan, but what we often forget is that we also need a system or process for setting goals in the first place. How do you know which goals are worth ...

Jane Friedman knows too much about publishing.

That's not just what it says in her social media bios, it's true. Jane Friedman has built a business by learning all that she can about the business of writing and publishing...and then sharing her knowledge with others. Whether it's through her free newsletters, writing workshops, books, or podcast interviews like this one.

If you're a writer who needs to start lo...