It’s postwar Japan, and entrepreneur Momofuku Ando has lost everything—his business, his home, and his savings. In fact, the whole country has been ravaged by air raids, and people are hungry. But when he stops at a black-market noodle stall and watches desperate people line up for a simple bowl of ramen, something clicks. What if they didn't have to wait? What if comfort could come from a packet? This moment of inspiration would spark a global empire worth over $8 billion, and change how the world eats forever. (Not to mention powering more startups than the microchip.) Follow Momofuku's journey from a backyard shed breakthrough, to a hostage crisis that accidentally introduced his product to the world. Learn the true story of why Cup Noodles lost its ""s”, how economies of scale turned ten-dollar noodles into a ten-cent treat, and why instant ramen is the best idea yet.
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