Game Change Your Biz

As women entrepreneurs, whether working inside or outside the home, it is important to feel positive and to dress and feel good about ourselves at various functions.

Joining Elise on the show today is International Fashion Stylist, Hilde Fossen. Hilde is the go-to stylist for women entrepreneurs. Hilde Fossen is a fashion designer and design teacher turned online stylist. She now teaches international businesswomen how to nail thei...

What separates successful people from those who are struggling to become successful? Are you ready to move forward toward a successful career, but don’t know what you could do differently to improve? On today’s episode, I will discuss some of the things successful people commit to do.

What you’ll hear in this episode:

• Step 1: Be persistent!
• Step 2: Set goals. Once you set your goal, do the work.
• Step 3: Surround yourself w...

Do you know how to prepare for your career in massage therapy after completing school? In this episode, Elise shares steps and resources to help you prepare for beginning your business in massage therapy.

What you’ll hear in this episode:

• Step 1: Pass licensing. I advise you to take the exam as soon as possible after completing school.
• Step 2: Do an online profile with a locator service like AMTA or ABMP Association in ord...

Do you find yourself caught up in your daily grind and feeling like you aren’t taking care of yourself as you should? Learn how you can reduce stress and recharge yourself while maintaining relationships and a successful career.

What you’ll hear in this episode:

• Learn how to reduce stress and avoid burnout.
• Prioritize self-care amidst the daily grind. 
• Block out a little time each da...

Do you create a good first impression? Do you appear to others as a strong leader? This is important for any business owner---not to be rude, intimidating, or overbearing, but to make your presence known and lead with authenticity. Let’s discuss this topic further.

Tips for leading with authenticity:

• Build trust through developing, improving, and communicating success
  • Give a warm greeting and smile
  • Make eye contact
  • Give a...

How are your “money habits”? Are there moves you’ve been meaning to make to ensure your financial future? No matter where you are in your business, whether you are brand new or have been at this for years, there are money habits you need to cultivate.

We all have differing opinions on what to do with our money, but today’s show offers advice that anyone can take and implement right away. Jim Rohn wrote an article for Success magazi...

Can you keep moving forward in the face of a challenge? As entrepreneurs, sometimes things can be going well, but we still feel lackluster. What is the remedy? How can we keep moving forward? Join me as we discuss today’s topic.

What you’ll hear in this episode:

• We need to take a step back before moving forward
• Keep the momentum moving forward to meet your goal
• Action is important to launch your business and also to move forwa...

How do you handle life’s obstacles? We all know that encountering difficulties is a normal part of daily life, but why do some people bounce back stronger than ever and some let a difficulty be “the end of the road”? How are those who get ahead so much more resilient than others? Let’s talk about how to become resilient.

What you’ll hear in this episode:

• What is resiliency? The ability to return to the original form of your be...

Feedback--it’s a word that can have scary implications--would you agree? Today’s show is about how to use feedback and honesty to build a thriving business. Often we forget that feedback can have a very positive connotation, and not just the sense of dread when we hear the word.

One of the many ways to build and grow a thriving business is to cultivate honest ...

Are you a positive person? You probably know that a positive mindset is important, but why? How can it help me as a business owner? We’re breaking down this subject today as we discuss ways to practice positivity.

As business owners and busy entrepreneurs, we tend to overlook the importance of positivity, because we get caught up in the challenges around us---and the challenges can be many! Without positivity, we can’t think outsid...

How would you define success? We know that we want it, but how do we get it? We answer these questions and more in today’s episode.

We all have goals of success, both personally and professionally. We try to keep these parts of our lives separate, but they are more entwined than we may realize. Personal success can reinforce and support professional success, and vice versa. Let’s chat about the secrets to success!

What you’ll hear ...

As professionals in the health and wellness industry, we have a tendency to limit the amount of money we think we can make. For some reason, the idea of being perceived as materialistic caretakers has sapped away our ambition. The reality is that you need money to live and enjoy your life. This is where a savings plan will come in! You need to learn how to “pay yourself,” rather than seeking after instant gratification. Success in ...

How important is your outcall business? Is it a priority or has it fallen by the wayside? This CAN be a booming business, but there are some guidelines to follow. In fact, I know several therapists who do nothing but mobile massages or straight outcalls, and they do very well with that. I started my business this way after I finished my schooling, but that was primarily because I didn’t have the finances to operate a brick and mort...

“Many in the massage industry don’t have long, successful careers.” Have you heard this statement before? While it may be true of some, we know that some massage therapists DO have long careers, practicing for 10-15 years or more. So how do they do it? What makes the difference? Let’s talk about some ways to put yourself on the winning side of this battle. 

Strategies for a Long, Successful Career in Massage Therapy:

• It all co...

How is your current marketing strategy working for your business? Do you need a fresh approach? Today’s show is about bridging the gap between “I don’t have time to do this myself” and “I don’t have the money to hire someone else.” My guest says, “Let me SHOW you how!”

Reid Peterson, MA, CMT, is the founder and owner of Bodywork Business Pro. His company helps massage and bodywork practitioners increase their online presence and gr...

Are you committed to your marketing strategy? Do you even have specific marketing strategies? Unfortunately, many massage therapists model their marketing after what they have seen others do, even if it doesn’t work! Statistics show that 90% of massage therapists will leave the industry within the first five years. Doesn’t that indicate that it’s time to take a unique and fresh approach to our marketing practices?

I’m excited to ha...

For your business, how much money is enough? How much is too much? Is there ever such a thing as “too much”? These questions are prompting today’s episode and bringing awareness to the area of money. If we’re honest, we must admit that money is on our minds all the time. Our mindset is usually “More is always better,” but is that really true? Not having enough can certainly bring its own set of problems! The key is to find the happ...

Connecting with your client----are you good at it? If you can use a few tips on this issue, or maybe you need a fresh perspective, then this is the show for you!

As massage therapists, we know it’s important to give an exceptional massage experience to every client, but it’s the connection you make with them that will keep them coming back and secure your stake in their health and well-being. For example, my client base ranges from...

“Do I need to raise my rates?” Have you asked yourself this question recently? If you’ve figured out that this is our topic for today’s show, then you are probably already grimacing, but stick with me as we talk out this issue. This could be the show that brings more profitability to your business!

Maybe you know you should raise your rates, but you just don’t know how to do it. Maybe you are afraid of how your clients will respond...