In her new role, Tracy’s priorities include combating the abuse of sheep for wool, which she aims to make as unacceptable as fur has become in fashion; freeing birds from captivity by showing people how detrimental it is to their wellbeing when they’re kept caged as living decorations, or as “pets”; and taking down humane-washing in the meat, egg, and dairy industries, pushing the message that the only label a shopper should look for is one marked “vegan.”
As a mother who brought her son to his first animal rights protest at a KFC when he was just four weeks old, Tracy looks to the future by championing humane science education. “I have raised a son whose sense of justice has always included animals; a life-long vegan, he never dissected an animal in class, and now through the promotion of the Kind Frog and other modern alternatives to cutting up animals, I am determined to stop the generational insensitivity that led to vivisection,” she says. “My motto is Modernize!”
In her time at PETA, Tracy has led successful campaigns to pressure some of the biggest names in business to adopt animal-friendly policies. Under her guidance, more than 450 top fashion brands—from Calvin Klein to H&M—have stopped selling fur, angora wool, down, or wild-animal skins; Ringling Bros. circus stopped forcing animals to perform under the big top and SeaWorld ended its orca-breeding program; and all of the top 10 advertising agencies in the U.S. pledged never to use great apes in their ads, among numerous other landmark victories for animals.
Find Tracy Reiman at peta.org
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