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May 31, 2025 3 mins

This week, the New Zealand rugby union say it will cancel senior rugby matches for a weekend if there are any more incidents of serious abuse directed towards referees.

And I say - good on them. The Horowhenua Kapiti Rugby Football Union said recent events had seen refs targeted with verbal threats, threats of physical harm - including of being stabbed - and 'actual physical abuse'.

We don’t put up with verbal or physical abuse or intimidation in our homes or in our work places - why would we put up with it in a public space, in front of families watching a game of sport?

This isn’t a new problem. But is it getting worse, or are we just now fed up enough to do something about it Weekend Sport’s Jason Pine told me yesterday it’s probably a bit of both. 

Back in March, a NZ survey released by Aktive, the Regional Sports Trust for the wider Auckland region, found that more than 60 percent of survey participants had witnessed inappropriate behaviour at least once or twice a season. And get this - most of this was verbal abuse directed at children. 

It also found that referees and volunteers were subjected to verbal abuse.

In my view this is an unhealthy extension of the rowdy Kiwi sidelines filled with subjective parents, one eyed supporters, self-proclaimed experts, passionate school pits and plenty of encouragement, banter and, increasingly, abuse.  

I’ve got an easy fix. Not everyone will like the idea. You may think it’s no fun. You may ask what’s the point of standing in miserable winter weather watching your kid if you can’t be part of it. But here's the idea - quieten down on the sideline, think of kids' sport as an opportunity to show them positivity rather than aggression, and maybe this will spread across sport in general 

I have some experience with this. So, I have always been vocal from the sideline. I’ve thought of it as a sign of interest in my kids and as encouragement. When I stood on the field for my first foray into coaching and refing 8-year-old's football, I was absolutely shocked at what I heard.  

Children can’t hear specific instructions because generally parents all yell at the same time, when the attack is threatening and the defence is scrambling. All they hear is noise. Loud aggressive, instructional noises - then either noises of disappointment or celebration. They also can’t hear each other, or the ref.  

It’s overwhelming, and ever since that experience I’ve been a fan of only positive noises - claps and cheers when players do well. Because children and teens all know when they didn’t play well. They don’t need to be told.  

So, it was great to see more than 1000 players aged between 5 and 10 from 10 Hawke’s Bay clubs took part in the Unison Junior Festival yesterday. The football event was all about positive vibes, as it aimed to highlight the importance of constructive and supportive sideline behaviour from parents and supporters.  

It’s just one of many campaigns out there to create a more supportive environment for people involved in sport. Top New Zealand rugby ref and victim of horrible abuse, Ben O'Keefe, is now an ambassador for 'Love Their Game', launched by Aktive to remind people that the game belongs to those playing, refereeing, coaching and managing, and not those on the sideline. 

Hopefully these types of programmes will mean more quality experiences for those involved in sport, from the players to the volunteers.  

And can I suggest that if you don’t like the way a team is managed, coached or refereed, then feel free to step up and become a volunteer yourself, rather than yelling from the sidelines. 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
You're listening to the Sunday Session podcast with Francesca Rudkin
from News talks'b SO.

Speaker 2 (00:13):
This week, the New Zealand Rugby Unions says it will
cancel senior rugby matches for a weekend if there are
any more incidents of serious abuse directed towards referees and
I say good on them. The Horofinoa Kapiti Rugby Football
Union said recent events had seen reefs targeted with verbal threats,
threats of physical harm, including of being stabbed, and actual

(00:33):
physical abuse. I mean, we don't put up with verbal
or physical abuse or intimidation in our homes or in
our workplaces. Why would we put up with it in
a public space in front of families watching a game
of sport. Look, this isn't a new problem, but is
it getting worse or are we just now fed up
enough to do something about it? Weekend Sports Jason Pine

(00:55):
tom Me yesterday. He thinks it's a bit of both.
Back in March, and New Zealand survey released by Active,
the Regional Sports Trust for the wider Auckland Region, found
that more than sixty percent of survey participants had witness
and appropriate behavior at least once or twice a season,
and get this, most of it was verbal abuse directed
at children. It also found that referees and volunteers were
subjected to verbal abuse. In my view, this is an

(01:19):
unhealthy extension of the rowdy Kiwi sidelines, filled with subjective parents,
one eyed supporters, self proclaimed experts, passionate school pits, and
plenty of encouragement and banter, and increasingly it seems abuse.
So I've got a fix. Not everyone will like the idea.
You may think it's no fun. You may ask what's

(01:40):
the point of standing in miserable winter weather watching your
kid if you can't be part of it? But has
the idea quiet down on the sideline, think of kids
sport as an opportunity to show them positivity rather than aggression,
and maybe this will dim the amount of abuse in
sport in general. So I have some experience with this.
I have always been vocal from the sideline. I've thought

(02:01):
of it as a sign of interest in my kids
and my encouragement. But when I stood on the field
for my first foray into coaching and refing eight year
old's football, I was absolutely shocked at what I heard.
Children can't hear specific instructions because generally parents all yell

(02:23):
at the same time when the attack is threatening and
the defense is scrambling, all they hear, as I discovered,
is noise. Loud, aggressive instructional noises, then either noises of
disappointment or celebration. They also can't hear each other or
the reef. It is overwhelming, and ever since that experience,

(02:44):
I've been a fan of only positive noises. I know
it sounds a bit who but it works. Claps and
chairs when players do well, because children and teens all
know when they didn't play well, they don't need to
be told. So it was great to see more than
a thousand players aged between five and ten from ten
Hawks Bay clubs yesterday taking part in the Unison Junior Festival.

(03:06):
A ball event was all about positive vibes as it
aimed to highlight the importance of constructive and supportive sideline
behavior from parents and supporters and look, it's just one
of the many campaigns out there to create a more
supportive environment for people involved in sport. Top New Zealand
rugby ref and victim of horrible abuse, Ben O'Keeffe is
now an ambassador for Love Their Game, which was launched
by Active to remind people that the game belongs to

(03:28):
those playing, refereeing, coaching, and managing and not those on
the sideline. So obviously I'm not the only one that's
had this idea. Hopefully these types of programs will mean
more quality experiences for those involved in sport, from the
players to the volunteers, and can I suggest that if
you don't like the way a team is managed, coached,
or refereed, then feel free to steff up and become

(03:50):
a volunteer yourself rather than yelling from the sidelines.

Speaker 1 (03:54):
For more from the Sunday session with Francesca Rudkin, listen
live to news Talks it'd be from nine am Sunday,
or follow the podcast on iHeartRadio.
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