Marketplace Tech

Marketplace Tech

Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that’s constantly changing.

Episodes

June 13, 2024 11 mins

Back in 2020, Microsoft made an ambitious pledge to go carbon negative by 2030. But that plan is encountering some headwinds, according to its latest sustainability report. It showed Microsoft’s carbon emissions have increased by 30% since it made that pledge four years ago and comes a reminder of the significant environmental cost of the AI boom. Just how significant? Marketplace&#...

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President Joe Biden and former President Donald Trump have been courting Latinos this election season. Relatedly, perhaps, this voting bloc has emerged as a target for disinformation. Marketplace’s Lily Jamali spoke with Marketplace senior Washington correspondent Kimberly Adams and Roberta Braga, founder and executive director of the Digital Democracy Institute of the Americas, to learn more about Spani...

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Back in January, a U.S. Senate committee probed executives from Meta, TikTok, X, Snap and Discord about social media’s effect on kids. During a heated exchange with Missouri Sen. Josh Hawley, Meta CEO Mark Zuckerberg stood, turned and apologized to families of victims who were sexually exploited on social media platforms. No federal legislation on the issue has become law, but some state...

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The network of online communities known as Reddit has millions of weekly active users. They post on “subreddit” forums like r/WhatShouldICook — a place where people just talk about their dinner plans — and r/ShowerThoughts, where participants share what they’re thinking during routine tasks. The co-founder and CEO of Reddit, Steve Huffman, is a fan of r/Daddit, being a father himself. Marketp...

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It’s cornered the market for boomers. Now, Mark Zuckerberg’s Meta hopes to make Facebook once again a favorite social media app for young adults. Plus, the Wall Street Journal reports E*Trade is considering whether to give the boot to user Roaring Kitty, who helped ignite the 2021 meme stock craze. In case you missed it, yes, the craze is back. But first, there’s yet another open letter on AI. This whistleblower l...

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Telling truth from fiction online has become a lot harder since the AI boom kicked off a year and a half ago. An estimated 40 deepfake detection startups say they have a solution, but so far none can deliver 100% reliable detection. One organization taking on the challenge is TrueMedia.org. Marketplace’s Lily Jamali spoke with Oren Etzioni, its founder and longtime AI researcher, about what sets his organization’s system apart from...

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NASA’s Hubble Space Telescope has been exploring the cosmos for the past three decades, helping scientists understand how fast the universe is expanding and with that, its age. In December 2021, NASA launched the James Webb Space Telescope to further that research. The bonus: All those stunning images from outer space. Marketplace’s Lily Jamali spoke with Adam Riess, a physicist at ...

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The Summer Olympics, which kick off in Paris next month, are set to bring more than 10,000 athletes and an estimated 15 million spectators to the French capital. Officials hope to keep sports at center stage, but behind the scenes, they’re preparing to fend off cyberthreats in high volume. In recent years, several Olympic host cities have faced and managed cyberattacks, but as Antoaneta Roussi, cybersecurity reporter at Politico, t...

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Artificial intelligence has been used to help translate election candidates into hundreds of different languages — but also to create deepfakes of Bollywood stars and spread false news. The BBC’s Arunoday Mukharji reports.

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In the early days of OpenAI’s ChatGPT, a chatbot query required about 10 times the electricity of a typical Google search. And as people do more with generative artificial intelligence, we’re going to burn through even more power. Plus, the ’80s are back — on TikTok. A new dance trend is getting Gen X parents to show their Gen Z kids how they danced back in the day, to the tune of Bronski Bea...

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A law signed by President Joe Biden last month would force TikTok to divest from its Chinese parent company, ByteDance, or be banned in the United States because of national security worries. And it’s making a lot of small-business owners anxious. We hear their stories.

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Sharon Lerner has been reporting on “forever chemicals” for the better part of a decade. These manmade compounds — known as PFAS for short — resist oil, water and heat, take an incredibly long time to break down in nature, and have been used widely in products like Scotchgard, Teflon and firefighting foam. Lerner has focused part of her work on understanding the flow of information inside manufacturers like 3M...

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When it comes to combating election-related misinformation online, sometimes the real world is the best place to start, but it isn’t always easy. On this week’s installment of “Marketplace Tech’s” limited series “Decoding Democracy,” Lily Jamali and senior Washington correspondent Kimberly Adams discuss the personal side of misinformation, take questions from colleagues and hear from expert...

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A team from the University of Glasgow in Scotland is developing a robot guide dog aimed at helping the visually impaired find their way around. They’re calling the AI-powered device the RoboGuide. The BBC’s Shiona McCallum brings us along on her visit with one of the robodogs and its handler, Dr. Wasim Ahmad.

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Proceeding without permission is a time-tested practice in some corners of Silicon Valley. Well, it’s not working out so well for OpenAI. Actress Scarlett Johansson said this week the company approached her twice to voice a new AI assistant for ChatGPT-4o. She declined, only to find it had used a voice that sounds “eerily” like hers. Plus, on Capitol Hill, a House subcommittee held a hearing that could decide the ...

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Ever since NASA’s Perseverance rover landed on Mars three years ago, it’s been collecting rocks and soil from the red planet. The plan was for NASA to send a robotic spacecraft to Mars to bring those samples back to Earth, but the agency has now scrapped those plans thanks to a ballooning price tag and extensive delays. With no way of getting to Mars on its own, NASA is hoping to hitch a ride with private space companies to f...

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The internet today is largely governed by 26 words in the Communications Decency Act, signed on Feb. 8, 1996, by then-President Bill Clinton. “Today, with the stroke of a pen, our laws will catch up with our future,” he proclaimed during the signing of the act. The web has changed a bit since then. But Section 230 of that law has not. Today, social media companies routinely use Section 230 to prote...

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There was a time when pollsters went door to door to figure out what people were thinking. Gallup did that for almost 50 years, before switching mostly to telephones by the mid-’80s. Phone polling was cheaper but still reliable. That is, until the cellphone came along. Marketplace’s Lily Jamali asked Jon Clifton, CEO of Gallup, about the complexities of reaching people to get their views. His company stopped doing presi...

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If you drive 45 miles north of Little Rock, Arkansas, you’ll come across a facility packed with thousands of computers trying to “mine” the next bitcoin. The popular cryptocurrency’s value recently shot past $60,000 per bitcoin. Mining those bitcoins is a lucrative operation, and several crypto mining outfits have moved to the state since the passage of the Arkansa...

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On this week’s Tech Bytes: Week in Review, Senate Majority Leader Chuck Schumer is calling for a heap of new spending on artificial intelligence research. We’ll look at where the proposed $32 billion annually is likely to go. And some of the biggest players in AI tried to outdo one another this week. OpenAI said it’s giving ChatGPT an upgrade and a personality while Google is trying to remake search with its AI model, Gemini....

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