Bodo Lang: Massey University marketing professor on the relationship between political parties and social media advertising

There's growing concerns from experts about the impact social media has on the political landscape.

It's been revealed that social media giant Meta has limited the reach of political content on its platforms- inspiring increased worry about censorship.

Massey University marketing professor Bodo Lang says platforms like Instagram and Facebook specialise in short-form content - and he believes those outlets aren't suited for political content.

"We want people to think about these things- and social media isn't the best way to get people to think about these things."

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