In 1999, a small apparel company named AND1 released a VHS tape of streetball highlights set to a hip hop soundtrack that quickly became a worldwide craze. AND1 was soon hosting games all over the world, and the players were international celebrities. But then, just as quickly as it rose, it all disappeared. Twenty years later, Ben untangles the complicated origins, unlikely rise and untimely demise of the basketball phenomenon he fell in love with as a kid.
To learn more about streetball and where it's played, check out our AND1 Guide on Apple Maps here.
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Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
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