Destroy The Hairdresser is an industry podcast dedicated to helping salon owners and hairdressers salon differently.
Hairdressers have never had more tools to market themselves… yet so many stylists are still struggling to fill their chairs.
In this episode, Cyd and David unpack the real truth about salon marketing today. Social media has become the go-to strategy for many stylists, but chasing followers, likes, and viral moments doesn’t always translate into actual paying clients. While online marketing is powerful, it’s only one piece of the puz...
In this solo episode of Destroy the Hairdresser, Cyd takes the mic to talk directly to salon owners about one of the biggest frustrations in the industry: hiring.
Every week she hears the same thing in coaching calls:
“I can’t find good stylists.”
“No one wants to work anymore.”
“Everyone just wants to rent a suite.”
But what if hiring isn’t actually the problem?
In this episode, Cyd breaks down why recruiting feels harder th...
In this episode of Destroy The Hairdresser, David and Cyd accidentally prove a point.
What starts as a conversation about social media strategy, live video, and “visual hooks” quickly spirals into stink bugs in microphones, lice trauma, wolf spiders, sponsorship rants, and whether salons should infect clients to create recurring revenue (kidding… mostly).
But here’s the experiment:
They hit record.
They go live.
They stop trying...
In this episode of Destroy The Hairdresser, David goes solo.
He invites you into a different vision of what a salon can be, one that feels more like a gallery than a factory.
Slower doesn’t mean less money. Softer doesn’t mean weak.
David breaks down how DTH salons operate with less chaos and higher profitability by removing double booking, eliminating retail pressure, and focusing on time-based pricing, shared space, and inte...
Hairdressers get heated about licensing but is that loyalty earned or conditioned? In this episode, I break down why cosmetology licensing looks more like financial gatekeeping than public protection.
We’ll cover the emotional sunk cost that keeps stylists defending it, the lack of evidence that licensing improves safety, and how the system disproportionately impacts women and marginalized workers.
If you’ve ever felt conflicted ab...
In this solo episode, Cyd shares the real story behind her coaching journey, why Destroy The Hairdresser was created, and how coaching at DTH is fundamentally different from traditional programs.
This isn’t about hype, motivation, or fixing hairdressers. It’s about critical thinking, emotional intelligence, sustainable systems, and building businesses that actually support real lives.
Cyd reflects on her experience behind the chair, ...
We’re fresh off a snowstorm, two babies with ear infections, and one chaotic trip to urgent care… so naturally the conversation spirals into the internet’s latest obsession: the “blue hair = mental illness” theory.
We break down the viral meme, the research behind it (and why you can basically find a study to “prove” anything), and what it says about counterculture, creativity, and why the hair industry is emotionally driven in the ...
We start this episode snowed in, panic-prepping with two babies and no truck… and somehow end up exposing the entire beauty retail system. Because honestly? Natural disasters and Big Beauty have more in common than you think.
In this episode, we talk about why hairdressers and salon owners are out here defending brands that don’t pay them, don’t protect them, and definitely wouldn’t show up if their salon flooded, burned, or shut do...
This episode is pure internet chaos—for hairdressers. A harmless post turns into a comment-section war, non-hairdressers take it personally, someone yells about California laws, bean soup somehow enters the chat, and suddenly everyone thinks the post was about them.
We talk about why going viral isn’t the flex people think it is, why the comments are always louder than the truth, and how quiet likes are usually the ones that actuall...
In this New Year’s Day episode, Cyd sits down with Cheri Oteri for a wildly honest, hilarious, and unexpectedly deep conversation about grief, burnout, leadership, and the absolute massacre of language in modern marketing.
They kick things off by questioning why humans invented New Year’s celebrations in the first place, spiral into sickness updates and hospital scares, and then land squarely on the real theme of the episode: we’ve ...
In this New Year’s Day episode, Cyd sits down with Cheri Oteri for a wildly honest, hilarious, and unexpectedly deep conversation about grief, burnout, leadership, and the absolute massacre of language in modern marketing.
They kick things off by questioning why humans invented New Year’s celebrations in the first place, spiral into sickness updates and hospital scares, and then land squarely on the real theme of the episode: we’ve ...
In this solo episode, David steps in without a co-pilot and delivers one of the most honest conversations we’ve had on the podcast in a long time.
This isn’t a hype episode.
This isn’t a “set your goals and grind harder” episode.
And it definitely isn’t about manifesting your way out of burnout.
It’s about what happens after success.
David reflects on the past few years — culturally, politically, personally — and challenges list...
This week, Cyd is lighting up the mic with the conversation the industry still tiptoes around: the retail system is broken, stylists are stuck at the bottom of the food chain, and product companies are out here winning big while hairdressers are left dusting shelves and doing math gymnastics hoping to find the “profit” everyone keeps promising.
We dive into the era when salons ran the show, how ego and toxicity pushed stylists into ...
In this episode, Cyd and David go off (lovingly) on the rise of woo-woo salons—the ones where your haircut somehow turns into an unsolicited aura reading, your schedule is set by the moon cycle, and “vibes” are doing more work than the actual business plan.
They unpack:
When spirituality and religion in the salon cross a line from “on brand” to “manipulative”
Why your team and clients did not sign up to be part of your personal aw...
In this reflective solo episode, David gets honest about validation, legacy, and what it really means to be seen in the hair industry. From social media trolls to self-awareness, he breaks down why craving validation isn’t weakness—it’s human. The real issue? Seeking it from the wrong people.
David dives into the evolution of Destroy the Hairdresser, the chaos of social media, and why connection—not perfection—is what sustains c...
In this solo episode, Cyd gets brutally honest about the excuses holding you back—from business growth to social media visibility to your own damn potential. If you’re still hiding behind “I don’t know what to post,” it’s time to admit the truth: you’re not confused, you’re insecure. Cyd breaks down how fear of judgment becomes a trap, how to get unstuck, and how to actually build a system that works for you—not against you.
She sha...
Cyd and David get real about the industry’s favorite lie: “I don’t need help.” They unpack why stylists and owners hide behind busyness, how product culture hijacked salons, and why going all-in on social while skipping real-world connection is costing you money.
Then they lay out the fix: The Hairdresser Business Club—DTH’s coaching community where owners and independents learn modern pricing, marketing that actually books, recruit...
Something magical happened while we were recording — we both yelled “witchcraft!” at the same time, and honestly… it fits.
In this episode, Cyd and David pull back the curtain on why DTH Level One: The New Commission Salon feels like pure magic for salon owners who are tired of running their businesses on chaos.
We talk about what actually changes when you stop guessing, start using systems, and realize leadership doesn’t have to fee...
In this solo episode, David gets real about working and leading when the world feels unsteady.
He reframes the salon as a place of structure and sanctuary, urges stylists to protect their energy (hello, silent appointments), and draws a clear line between performative “giving” and simply providing clients a break. Beyond mindset, he lays out a practical call to action: shrink your focus to what you can control, strengthen routines ...
Grab your spot in Cyd's Booked on Repeat: The hairdressers guide to IG stories class
https://www.destroythehairdresser.com/offers/F63haZi5/checkout
Cyd and David turn a chaotic Miami flight (two kids, two blowouts, one traumatized spouse) into a masterclass on Instagram Stories as the real engine of modern salon marketing. They unpack how branding is “friendly brainwashing,” why Stories outperform feeds for conversions, and ...
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