The Modern Marketer

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the fastest and most overlooked ways businesses can generate real marketing results without increasing ad spend or waiting months for SEO to work.

If your marketing feels slow, expensive, or invisible, your Google Business Profile may be the missing link.

Eddie walks through a practical, no-fluff strategy for turning a Google Business Profile into ...

With acquisition costs rising and trust in traditional advertising declining, brands can’t afford to rely on constant new traffic. The advantage today comes from retention, loyalty, and lifetime value. 

Host Eddie Garrison walks through what a true customer engagement strategy looks like, how to map it across the entire customer lifecycle, and the practical systems that turn one-time buyers into long-term advocates.

You’ll learn:

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Search is no longer just a tool. It is becoming the decision layer between people and brands.

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down new research showing that 37% of consumers now begin their searches with AI instead of Google and why this shift is redefining SEO, brand visibility, and how buying decisions are formed.

You’ll learn how AI is replacing traditional search as the first point of di...

In an era of AI, automation, and hyper-optimized customer journeys, brand loyalty is no longer built through big campaigns or flashy experiences. It’s built in the quiet moments in between.

In this episode of The Modern Marketer Podcast, host Eddie Garrison explores the rise of “little treat” culture, the small, human-centered interactions that make customers feel understood, respected, and valued. From thoughtful onboarding and fri...

Audiences aren’t just getting smarter — they’re being simulated.

In this episode of The Modern Marketer Podcast, Eddie explores how synthetic data is fundamentally changing the way brands understand customers, test strategies, and make decisions.

What happens when every company can model markets, predict outcomes, and optimize campaigns before spending a single dollar? The answer isn’t just better marketing,  it’s a new set of risks,...

While many teams are still focused on visibility, content volume, and short-term optimization, the real growth battle is moving upstream. AI agents are influencing purchase decisions, large language models are determining which brands get recommended, and trust is being evaluated by systems long before a human ever compares options.

In this episode of The Modern Marketer Podcast, Eddie breaks down the five signals already reshaping ...

In this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every marketer experimenting with AI today.

After intense backlash over unsettling visuals, tone-deaf holiday messaging, and accusations of “AI slop,” McDonald’s quietly pulled the ad from official channels. But this wasn’t an AI failure, it was a marketing one.

Eddie dives into what McDonald’s got ...

AI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game.

In this deep-dive episode, Eddie Garrison breaks down the new three-layer visibility ecosystem where SEO, PPC, and AI work together… and where AI-generated answers are quickly becoming the most influential visibility channel of all.

If you care about search, ads, content, branding, or digital strategy, this episode is es...

Want a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media with digital channels consistently drives massive results.

You’ll learn the best-performing channel combinations, how brands like Walmart are winning with cross-channel synergy, and a simple framework to make your next campaign work harder without spending more.

Perfect for marketers who wa...

In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.

Half of all Google searches now end with AI-generated summaries. That means your customers are getting answers without ever visiting a website, maybe even yours. Ranking #1 is no longer the finish line. It’s just the entry ticket.

In each episode, Eddie guides you through the new search landscape, where SEO meets AEO, GEO, and...

AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands.

Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand’s on...

In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger offers, or connect on a human level—it’s time for a change. Whether you're a marketer, entrepreneur, or brand strategist, this episode wil...

In a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: Do I even need a marketing agency anymore? In this episode, host Eddie Garrison goes beyond the bot to unpack the real reason why human-led marketing still reigns supreme, especially when strategy, creativity, and emotional connection are at stake.  If you’ve been tempted to let AI run...

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn’t stop at conversion. It starts there. Whether you're a marketer, business owner, or creative p...

In a world where consumers are constantly bombarded with choices, it’s no longer enough for your product to simply be good—it has to look good too. And that’s where creative packaging comes in. Often overlooked as just a functional necessity, packaging is actually one of the most powerful marketing tools at your disposal. Whether you're selling cosmetics, food, tech gadgets, or artisan candles, your packaging can make or break...

In this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichannel strategies and emotionally intelligent design, this episode breaks down exactly what healthcare organizations need to do to stay relevant, human, and connected in a rapidly evolving landsc...

The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professionals. While taking on the task yourself might seem cost-effective, it’s essential to we...