Welcome
A huge welcome to today’s fabulous guests: Carrie Eddins and Julie Ward. We’re diving into media visibility, mindset and coaching, and—if we fancy—a sprinkling of tax sense. Expect a warm, lively conversation with practical tips you can use straight away.
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Guest Spotlight: Julie Ward — From Tax Expertise to Coaching Insight
About Julie
Julie Ward brings 38 years of professional tax experience and a big, empathetic heart to her new path in coaching. Based in Orpington, Kent—and a married mum of three boys—Julie understands the daily juggle and the real-world challenges behind the numbers. Her mission now: help people find clarity, confidence, and momentum in their careers and lives.
Conversation Themes
- How coaching changes the way we see:
What does “insight” truly mean in practice? Julie explores how coaching helps you notice patterns, make better decisions, and trust your inner compass.
- Energy, awareness, and small shifts:
How micro-adjustments in thinking and habits create big results at work and at home.
- If we get happily nerdy about tax:
Julie can talk tax until the cows come home—so we’ll touch on a couple of listener-friendly nuggets, including:
o What “Making Tax Digital” means and how to prepare.
o Favourite “no-drama” habits that make year-end simpler.
o Why clarity beats complexity in both coaching and compliance.
Takeaways from Julie
- Insight starts with curiosity and honest reflection.
- Confidence grows when you commit to small, consistent actions.
- Whether it’s tax or life decisions, simple systems reduce stress.
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Guest Spotlight: Carrie Eddins — Why Media Coverage Supercharges Growth
About Carrie
Carrie Eddins is a media visibility and PR strategist who helps founders and experts get seen and heard. She’s all about telling real stories, landing authentic press moments, and turning coverage into business value.
Conversation Themes
- Why media coverage is a business multiplier:
Awareness, credibility, trust—and why earned media often outperforms ads.
- Story-first PR:
Journalists want relatable, timely angles. Carrie shares how to frame your expertise for different outlets.
- From feature to follow-up:
How to convert coverage into leads and opportunities with simple, repeatable steps.
Carrie’s Quick Wins
- Identify three story angles tied to your audience’s current challenges.
- Build a mini media list and tailor a short, value-forward pitch.
- Repurpose coverage across your website, socials, email, and proposals to extend the ROI.
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Dates for Your Diary
- Wednesday 15 October — 1230 TWC meeting (third Wednesday). Join us for friendly, focused networking.
- 22 October — Evolution of Finance for Businesswomen+: an amazing line-up, Lucky Dip, Networking Bingo, and you.
- Podcasts — Catch up on episodes at www.1230.co.uk and on all major podcast platforms.
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Community Love
Happy Birthday to everyone celebrating today.
Big shout-out to our listeners near and far—we’re thinking of you and cheering you on.
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Next Week’s Guests
- Michele Yianni-Attard and a couple of family members—always a treat. Expect inspiration, practical wisdom, and a good giggle.
Huge thanks to my guests Carrie Eddins and Julie Ward, and to you—our fabulous listeners.
Take care, remember you’re simply the best, and we’ll see you same time, same place.
#1230TWC #BusinessBeat #WomenInBusiness #PRTips #MediaCoverage #Coaching #Mindset #MakingTaxDigital #SmallBusiness #Entrepreneurship #Networking #PodcastNotes
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