In episode 127, I talk with Kelly Schuknecht, founder of Two Mile High Marketing and host of the Beyond the Best Seller podcast. Kelly shares her journey from being laid off to launching her agency, how she quickly built a team, and why she’s focused on helping agency owners and CEOs grow through thought leadership platforms. We dig into what I call The Agency Owner’s Visibility Plan—a repeatable system of podcasts, stages, and LinkedIn that helps agencies build authority, stay top-of-mind, and consistently attract clients.
Key Bytes
• The Agency Owner’s Visibility Plan comes down to visibility, credibility, and consistency. • Trusting yourself to leap without a safety net accelerates growth. • Niching disqualifies the wrong buyers while pulling in the right ones. • Visibility means showing up where your audience already is. • Credibility is built in a snap judgment—package your proof. • Consistency matters more than volume—set a realistic cadence. • Every podcast interview can fuel a month’s worth of content. • Delegating early unlocks owner time for actual growth work. • In-person events still beat virtual for relationship building.
Chapters
00:00 Introducing Kelly and the story behind “Two Mile High” 03:30 From acquisition layoff to launching an agency 06:45 Why she pivoted away from “fractional CMO” 09:55 The challenge and power of niching down 13:50 Hiring early and delegating with trust 16:20 The Visibility–Credibility–Consistency framework 19:55 A realistic cadence for LinkedIn, podcasts, and speaking 24:10 In-person vs. virtual events and AI’s limitations 26:45 Rapid Fire: superpowers, lessons learned, and marketing myths
Kelly Schuknecht is the founder of Two Mile High Marketing, where she partners with agency owners and business leaders to build powerful thought leadership platforms. With over 15 years of marketing experience and a track record of elevating brands from behind the scenes, Kelly now helps experts step into the spotlight through strategic content, visibility tactics, and authentic personal branding. She’s the host of Beyond the Bestseller, a podcast featuring women who use their stories to lead.
Connect with Kelly on their company website, personal website, or on LinkedIn.
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