The theme of our 12th podcast episode is “Effective Partner Marketing”.
Joining our host Jeremy Balius to discuss all things partner marketing is Alex Whitford, VP of Revenue at Channext.
Summary
In this conversation, Alex Whitford, VP of Revenue at Channext, shares his insights on effective partner marketing. He discusses his background in channel sales and the lessons he learned from his experience at Zoom during the COVID-19 pandemic.
Alex emphasizes the importance of operational excellence in building successful channels and advises channel chiefs to focus on partner engagement and maturity. He also highlights the need for customized and automated marketing content that provides value to partners and end users.
Alex envisions the future of partner marketing to involve multi-vendor collaboration and AI-driven demand generation.
Key Takeaways
- Operational excellence is crucial in building successful channels.
- Focus on partner engagement and maturity, rather than recruiting a large number of partners.
- Provide customized and automated marketing content to partners to drive utilization and engagement.
- Collaboration between vendors is essential for effective partner marketing.
- The future of partner marketing involves multi-vendor collaboration and AI-driven demand generation.
About Alex Whitford
Alex Whitford is the VP of Revenue at Channext, helping businesses understand how to hit hyper scale through technology and channel strategy.
With 8 years of building channels across Europe, Middle East and Africa, he has developed extensive relationships with key leaders and businesses who have taught him the key steps to building a killer channel that scales itself!
Connect with Alex on LinkedIn: https://www.linkedin.com/in/alex-whitford
_________
B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.
For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services.
Follow Filament on LinkedIn.
Connect with Jeremy Balius.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.