Episode 132 - Rerelease of episode 2 - Mission, Purpose, Vision & Goals

In this rereleased episode of Battling with Business, hosts Chris and Gareth explore one of the most misunderstood areas of organisational strategy: the difference between mission, purpose, vision, and goals — and how they work together to drive business success.

What you’ll learn in this episode:

• The true meaning of purpose in business and why it matters.

• How a clear mission statement guides daily operations.

• What a compelling vision looks like and how it inspires long-term direction.

• How to set strategic goals that align with your purpose, mission, and vision.

🎯 Whether you’re a business leader, entrepreneur, manager, or consultant, this episode will help you:

• Avoid common mistakes in strategic planning.

• Align teams with a clear and motivating direction.

• Build a strong organisational foundation for sustainable growth.

🔍 Perfect for listeners searching for:

• “Difference between mission and vision”

• “What is business purpose?”

• “How to set strategic goals”

• “Vision vs mission vs purpose vs goals”

• “How to align business strategy”

This episode offers clear explanations, practical insights, and real-world examples to help you better understand and apply these key concepts in your own organisation.