In this rereleased episode of Battling with Business, hosts Chris and Gareth explore one of the most misunderstood areas of organisational strategy: the difference between mission, purpose, vision, and goals — and how they work together to drive business success.
What you’ll learn in this episode:
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The true meaning of purpose in business and why it matters.
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How a clear mission statement guides daily operations.
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What a compelling vision looks like and how it inspires long-term direction.
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How to set strategic goals that align with your purpose, mission, and vision.
🎯 Whether you’re a business leader, entrepreneur, manager, or consultant, this episode will help you:
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Avoid common mistakes in strategic planning.
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Align teams with a clear and motivating direction.
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Build a strong organisational foundation for sustainable growth.
🔍 Perfect for listeners searching for:
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“Difference between mission and vision”
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“What is business purpose?”
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“How to set strategic goals”
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“Vision vs mission vs purpose vs goals”
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“How to align business strategy”
This episode offers clear explanations, practical insights, and real-world examples to help you better understand and apply these key concepts in your own organisation.
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