Richard Shotton joins us to reveal the behavioral science secrets behind 17 iconic brands — from Guinness and Snickers to Apple and Dyson. He explains how psychological biases like concreteness, trigger moments, and the illusion of effort drive real-world success, and why making things easy often beats motivation.
©2025 Behavioral Grooves
Topics[0:00] Intro and speed round with Richard Shotton
[7:52] The single bias every marketer should know
[13:09] Guinness and the power of the pratfall effect
[19:32] Snickers, trigger moments, and habit formation
[26:51] Apple’s “1,000 songs in your pocket” and concreteness
[34:32] Dyson, the illusion of effort, and AI’s challenge
[43:25] Lessons on testing vs. relying on survey claims
[46:38] Desert island music
[49:41] Grooving session: key takeaways
[1:09:12] Event announcement
©2025 Behavioral Grooves
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