In this episode of Booked Out with Bre, I’m celebrating with our community and sharing the identity shifts, love marketing, and ecosystem thinking that created a light, spacious milestone month. You’ll hear how letting go of monthly money targets for a bigger mission changed everything, why team structure matters, and how a series of grounded moves can compound into real momentum.
Here’s what I cover in this episode:
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What “love marketing” means and how to fall in love with the process and the impact you are building
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Identity work that shifts you from chasing monthly numbers to raising the baseline and building an ecosystem
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Backstory highlights from Dec 2022 to a 5K first month, a 100K cash month at 13 months, and consistent 50 to 60K months
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The team restructure that removed bottlenecks by adding a Chief Growth Officer and a near full time marketing driver
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Investing in brand, certification, and front end assets that compound without a hype launch
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The bigger vision for the number one freedom ecosystem and how it serves both virtual assistants and founders
Episode Outline:
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Introduction and “love marketing” vision (00:00)
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Show intro and host welcome in Bre’s voice (00:33)
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Community celebration and student wins inside the VA Leadership Academy (01:33)
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Claiming the bigger mission and the Today Show panel vision (04:03)
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Freedom for founders through trained teams and why quality VAs matter (05:49)
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October momentum and compounding moves, including VAS Live and certification (07:27)
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Backstory from discovery to early wins and coaching moms into VA success (10:17)
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The 100K cash month and settling into steady 50 to 60K months (12:13)
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Summer identity shift and releasing monthly revenue attachment (13:29)
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Calm, spacious leadership and ecosystem thinking over short term spikes (15:51)
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Ten times thinking and “category of one” creativity (18:33)
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Team restructure with a Chief Growth Officer and marketing driver (21:25)
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Brand upgrades, certification, and making eight figure lens decisions (24:46)
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Compounding grounded moves vs hype launches and future self choices (26:49)
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Community handoff to the workshop and invitation to connect (27:56)
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Closing and review request (28:34)
Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/
Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva
Access My "You're Hired!" VA Portfolio Kit: https://thecaincollective.thrivecart.com/vaportfoliokit/
Apply for the VA Leadership Academy: https://www.breannacain.com/applyvaleadershipacademy/
If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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