In this episode of Booked Out with Bre, I'm so excited to bring you another installment of our VA Spotlight Series, featuring the incredible Cathryn Lazopoulos Fisfis! I've known Cat for years, watching her journey through network marketing and her own branding business, and I was so thrilled when she decided to jump into the virtual assistant world with us.
Cat's story is a powerful testament to finding the "missing piece" in your entrepreneurial journey. After leaving the network marketing space, she found herself missing the community and camaraderie. She shares how she leveraged her incredible background in fashion, styling, and marketing, and combined it with the tools and support in the VA Leadership Academy to build a thriving business that not only brings in consistent $5k months but also fuels her other passions!
Here’s what you’ll hear from Cat:
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Her journey from network marketing to starting her own branding business and what led her to the VA world.
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The crucial role community played in her decision to become a virtual assistant.
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How she identified her powerful, transferable skills (and how her husband's reaction was the ultimate validation!).
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Her experience with the VA job board and the "aha" moment of niching down to services she loves (like branding and email marketing).
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How she now has 3 retainer clients, earns consistent $5k months, and uses that stability to grow her other passion businesses.
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Her honest take on the value of the VA Leadership Academy resources ("I would have paid triple for this").
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Her core message for anyone feeling stuck: Don't give up, there's a missing piece waiting for you!
If you're a multi-passionate entrepreneur looking for a way to create stable, life-changing income that supports your other dreams, Cat's story is going to resonate so deeply. Let's dive in!
Episode Outline:
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Introduction: A Saturday Morning Live with Cathryn (01:21)
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Meet Cat: Her Background & When She Joined the VA Leadership Academy (VAA) (02:31)
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Cat's History: Watching Bre's Journey and Leaving the Network Marketing Space (03:00)
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Starting Her Own Branding & Marketing Business (04:40)
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The "Missing Piece": Craving Community and Connection (05:00)
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Reaching Out to Bre & Deciding to Join the VAA Program (06:04)
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First Impressions: The Power of the VAA Community & Course Content (07:19)
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The Portfolio Process: Uncovering and Owning Her Existing Virtual Assistant Skills (08:29)
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Applying to Virtual Assistant Jobs on the Job Board (10:27)
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The "Aha" Moment: Niching Down from Doing Everything to Doing What She Loved (10:51)
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The Result: Building a 5K/Month Virtual Assistant Business (12:54)
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The Ultimate Goal: Using VA Income to Fuel Her Passion Business (13:19)
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Cat's Final Encouragement and Message (13:48)
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How to Connect with Cat (14:40)
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A Quick Mention of the Current VAA Incentives (15:19)
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Final Wrap-up (15:42)
Ways to Work with Me:
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