The Social Media Blueprint for Success

Dr. Barnes explains a series of questions you can use to create a social media blueprint for success. If you're stuck and not sure how to give your social media a makeover, these questions will help. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."

In the book, Dr. Barnes documents the growth of a technology company as it implemented a social media blueprint for success. Although the company has a social media following of fewer than 50,000 on Facebook and Instagram, it routinely reaches between 10 and 20 million people each month by following the social media blueprint for success.

Transcription:

James Barnes: (00:07) Welcome to the Bricks-To-Clicks Marketing Podcast. If you're a small business owner and you struggle with marketing your business, this podcast is just for you. I'm your host James Barnes and thank you for listening today. Let's get started. James Barnes: (00:22) Well in this season, we've been talking about the five social media mistakes your business should avoid. And we've been talking about how you turn those mistakes into principles you can use, to start giving your social media a makeover. That's really going to get your brand noticed and start to grow you online. And today what I want to talk about, it's called the social media makeover blueprint. In the book, I go through quite a bit of detail and show you the exact social media posts that you can create using the blueprint and all kinds of details and I show you the case study example for [inaudible 00:00:55], the company we documented in the book. But today I want to take a step toward that by just talking about the right questions. You should be asking to give your social media a makeover. James Barnes: (01:07) Okay? So we're just going to cover the questions in this episode and then wrap up season one. In the next episode, we're going to be talking about the one thing that you've got to do to give your social media a makeover. I'm going to give you the questions today, but there is one thing that you've got to do, and I'm going to tell you what that is in the final episode coming up to wrap up season one. But today let's talk about the questions. So the first question or set of questions really talks about problems and loss. We've talked about this at length. So I'm going to go through these questions piece by piece. Okay. Problem and loss. What is the customer problem you can solve with your products and services? What is the customer problem that you solve? Can you name at least two values your products and services deliver to your customers? James Barnes: (01:51) And these are values that if they don't purchase them, they're going to lose out on, maybe your product or service saves time and saves money, fewer headaches, something. So you want to think about that, what are those and what can you write answers to that question? And then finally, can you use videos or images to show customers experiencing their problems and losses? In other words, can you document the problem? At the end of the day, that's what it is for hog out of the company, in t