Welcome to The Marketing & UX Playbook, where digital marketing strategist Michael Hayes and website user experience consultant Rachel Thornton team up to explore strategies that drive success in business and beyond. In this episode, they take a deep dive into the blog "
Join the Property Party: Syndication 101 with Cara Conde, the Best in the Biz!" from caraconde.com, unpacking the world of commercial real estate syndication with their unique blend of marketing and user experience expertise.
Michael, with over a decade of experience in digital marketing, breaks down how syndication can be a game-changer for investors looking to amplify their portfolios, analyzing the blog’s insights on passive income, diversification, and high returns through a marketing lens. He explores how experts like Cara Conde position themselves as trusted authorities, leveraging content strategies to attract and educate potential investors. Meanwhile, Rachel, a seasoned UX consultant, examines the blog’s structure and user journey, offering actionable tips on how to enhance the reader experience—ensuring that complex topics like syndication are accessible and engaging for beginners and seasoned investors alike.
Together, they discuss the blog’s key takeaways, from the step-by-step process of syndication to the risks and rewards, and share their perspectives on how
Cara Conde’s expertise shines through. They also dive into the case study of Sarah’s $75,000 investment, which turned into a 61% return, analyzing how storytelling can build trust and inspire action. Expect practical advice on how to market real estate opportunities effectively and design user-friendly content that converts, all while keeping the conversation lively and insightful.
Tune in to this episode of The Marketing & UX Playbook for a fresh perspective on commercial real estate syndication, blending marketing savvy with UX expertise to help you navigate the property party like a pro. Whether you’re an investor, a real estate professional, or a business owner looking to level up your digital presence, Michael and Rachel have you covered with strategies you can apply today. Subscribe now on Apple Podcasts, Spotify,
Podbean or your favorite platform, and join the conversation every Thursday for new episodes packed with actionable insights!