Marketing & UX Deep Dive: Unpacking Small Multi-Family Investments with Michael Hayes & Rachel Thornton

Join digital marketing strategist Michael Hayes and website user experience consultant Rachel Thornton in their new podcast series, Marketing & UX Deep Dive, as they explore the intersection of digital strategy and user experience in the world of real estate investing. In this episode, they take a comprehensive look at the blog "A Comprehensive Guide to Small Multi-Family Investments" from caraconde.com, breaking down its insights for investors, marketers, and UX professionals alike.   Michael, with his expertise in crafting targeted digital campaigns, dives into how the blog’s content can be leveraged to attract and engage potential real estate investors through SEO, social media, and email marketing strategies. He’ll explore how Cara Conde, highlighted as the Best Commercial Real Estate Agent in Indianapolis, can amplify her online presence using the blog’s key points—like the financial advantages of small multi-family properties and the appeal of Indianapolis as a prime market—to drive lead generation.   Rachel, a specialist in creating seamless user experiences, examines the blog’s structure and content through a UX lens, offering actionable tips on how to enhance its readability and accessibility for a diverse audience. She’ll discuss how to optimize the blog’s table of contents, improve navigation for users seeking specific sections (like the People Also Ask section), and ensure the content resonates with both novice and seasoned investors on Cara Conde’s website.   Together, Michael and Rachel provide a deep dive into the blog’s core themes: the profitability of small multi-family investments, the strategic advantage of investing in Indianapolis, and Cara Conde’s expert role in guiding investors. They’ll also share practical advice on how real estate professionals can use digital marketing and UX principles to turn educational content like this into a powerful tool for building trust, driving conversions, and establishing authority in a competitive market.   Tune in for an engaging discussion packed with insights, strategies, and tips to help you navigate the world of real estate investing—whether you’re an investor looking to buy your first duplex or a professional aiming to elevate your digital strategy. New episodes drop biweekly on Apple Podcasts, Spotify,Podbean and caraconde.com. Subscribe now and don’t miss this deep dive into small multi-family investments!