This week on Coffee with Yvonne, Yvonne sits down with Jordan Williams—an Atlanta-based influencer and creative whose journey with Black Girl Vitamins exemplifies turning passion into purpose. Starting as a UGC creator, Joyrdan used her authentic voice to connect with a community of Black women prioritizing their wellness. That same creativity and consistency opened doors for her to lead the charge on community-driven events in Atlanta and New York, as well as spearheading Black Girl Vitamins’ first-ever WNBA partnership with the Atlanta Dream. Tune in as we dive into how Joyrdan built her path in wellness marketing, what it takes to foster authentic community, and how she’s shaping culture at the intersection of influence, health, and sports.
So grab your coffee, and let’s chat
Learn more about Joyrdan here
Episode Chapters
- 00:00-04:36 Intro
- 04:37-30:17-Interview
- 05:00-07:56-Joyrdan’s Personal Wellness Journey
- 08:07-10:34-Black Girl Vitamins, Representation and Visibility in Wellness
- 10:37-16:19-Designing Events for Community Engagement and Targeted Marketing
- 16:22-19:33-WNBA Partnership
- 19:35-20:56-Skincare Secrets
- 21:13-28:49-WNBA Partnership and the Marketing Process
- 28:51-30:17-The Future of Black Girl Vitamins
- 30:18-36:46-Sip and Spill Quickfire Questions
- 36:47-39:02-Closing
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To learn more about Yvonne and her business, PinkDollhouse Marketing, visit here. Follow Yvonne on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, and TikTok.
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