In 2021, 77% of consumers in the U.S., UK, France and Germany used Google to find business information according to a Statista report. Lead generation has changed over the years, but the truth is that contractors need to be where their clients are – online. Digital door knocking is nothing new, and contractors should leverage online tools to enhance marketing ROI and increase lead generation and conversion. What impact will the recent election have on digital door knocking? I specifically waited until after the election, no matter who won, to have my guest, Jimmy Speyer, discuss how demographic insights on consumer spending power help contractors be strategic in their marketing approach, in 2025 and beyond.
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Ruth King
Twitter - @RuthKing LinkedIn - https://www.linkedin.com/in/ruthking1/ Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147Popular Podcasts
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