If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result.
If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly completely changed direction from my original email marketing plans. You might be surprised by my advice at the end!
In this episode, we’ll cover:- The surprise that changed my perspective on my “dead” email list
- Why email marketing can work for you, even when you aren’t working
- The strategy behind re-engaging cold subscribers (without tanking your sender reputation)
- Why I didn’t move my list to a new email platform—yet
- How online business owners often jump ahead of where they are (and how I’m avoiding that mistake)
- The reality (i.e. limitations) of using MailChimp’s free plan
- How to stay financially smart with your onlines business decisions
MENTIONED IN THIS EPISODE:
🎧 Episode 82 – Hear the backstory on the Email Revival Project.
💡 Need a help re-engaging cold subscribers? Book a strategy session with me to create a re-engagement plan that protects your sender reputation. Sign up here!
📖 Profit First by Mike Michalowicz – A must-read for staying profitable in your business.
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