EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans.

In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions.​ You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalty isn’t rational, it’s primal.”

 

We’ll discuss:

• The surprising primal nature of customer loyalty and client retention
• The four core drivers of loyalty: reward, memory, emotion, and social interaction
• Practical strategies to foster brand loyalty
• The right way to give clients a dopamine hit (Hint: it’s not social media)
• The power of social proof for buyer behavior
• How you can use your email marketing to create emotional connections
• The importance of fostering community and simple sign up/checkout systems

MENTIONED IN THIS EPISODE:

📖READ: Mailchimp's The Science of Loyalty Report​

📩SIGN UP: Join the FREE Email Storytelling Challenge​

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