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April 15, 2025 7 mins

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! 

We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.

You’ll learn how to:

  • Use a simple story about a mistake to create empathy and trust
  • Brainstorm specific details that emotionally resonate with your audience
  • Seamlessly transition from story to sell
  • Write a clear and confident call to action (that actually works)

Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over.

Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.

 

MENTIONED IN THIS EPISODE: 

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

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