All Episodes

April 15, 2025 7 mins

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! 

We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.

You’ll learn how to:

  • Use a simple story about a mistake to create empathy and trust
  • Brainstorm specific details that emotionally resonate with your audience
  • Seamlessly transition from story to sell
  • Write a clear and confident call to action (that actually works)

Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over.

Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.

 

MENTIONED IN THIS EPISODE: 

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

—-----------------—-------

⭐️Get high-converting copywriting for your business

⭐️Follow me on Instagram 

⭐️Get email marketing tips delivered to your inbox 

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.