EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway)

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. 

But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. 

What’s an email marketer to do?!?

In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.

 

In this episode, you’ll learn:

• Why more data isn’t always better (and can even lead to decision fatigue)
• Why open rates and click rates are less reliable today
• What “bot opens” and “auto clicks” are—and how they’re skewing your reports
• The 3 questions you should ask when reviewing your metrics
• What review monthly or quarterly to improve your conversion rates
• Why you shouldn't compare your metrics to someone else’s
• How to use your data to double down on what’s actually working

MENTIONED IN THIS EPISODE:

👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help! 

1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing

 

2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours!

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