This truly global panel discuss the rapidly shifting consumer marketplace, the rise of marketing tech and how the expectation – and role – of marketing within organizations may change in the coming months and years.
With an increasing focus on marketing data measurement, the panel explores the metrics behind brand value. And as the traditionally separate roles of marketing, branding and customer experience continue to converge, they all agree that the need to pull these sources together into one holistic point of view is vital.
Our experts this episode are:
- Carmen Bekker, Partner, KPMG Australia
- Jason Galloway, Managing Director, KPMG in the United States
- Joanna Stringer, Partner, KPMG in the United Kingdom
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