CX Fanatics Podcast

CX Fanatics Podcast

Weekly episodes and interviews focused on helping direct-to-consumer businesses increase profit, maximize retention, and skyrocket referrals through strategic customer experience.


December 15, 2022 36 mins

This week on the 2nd Act Entrepreneur show earn 3 ways to increase revenue, retention, and referrals with current leads and customers.


Did you know it costs 5Xs the amount of money to get a new customer vs. selling to a customer you already have?


And that a current customer is 50-70% more likely to buy?


This week on the show discover three ways to pan your current leads and customers for gold so that you increase revenue, and...

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This week on the 2nd Act Entrepreneurship Show tune in to discover ways to use LinkedIn as a sales-generating machine as well as diving into topics like recession, entrepreneurship, and the life of a real marketer.

My guest Tracey Burnett is best known for perfecting the art of taking something as ordinary as your LinkedIn account and turning it into a valuable client-nurturing, lead-generating machine. She has a tried and tested,...

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November 16, 2022 38 mins

If you struggle with gaining traction in the inbox and having your audience excited to hear from you in the inbox, you won't want to miss this week's episode.


Discover 5 proven ways to entice your audience to not only read and click on your emails but look forward to seeing your name in their inbox.

One of the best opportunities to build rapport with your audience is with your welcome email series.

This first email series is a gr...

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This week on the 2nd Act Entrepreneur show we dive into 5 ways to avoid the spam filter with your email marketing.

Some are based on tech and some are simple tweaks you can make to your email marketing practice that will ensure you get more eyeballs on your emails.

Be sure to stay tuned until the end because you won't want to miss the bonus tip toward the end of the episode.

Consistently showing up in the inbox is a great way to bu...

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October 19, 2022 33 mins

Discover how to stand out in every inbox with your email marketing this week on the 2nd Act Entrepreneur Show. 

Recently on LinkedIn, I received a question about how to stand out and be recognized in the inbox so that more of your emails get read.

This week's episode dives into multiple ways to not only stand out but secure your place in your subscriber's inbox and beyond.

One of your first opportunities to start building a relatio...

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This week on the 2nd Act Entrepreneur Show we conclude our email sequence series by talking about the last four email sequences to create in your business.

These four sequences most people set up but more often than not they don't see the results they want because they are going about the intention of these emails ineffectively.

Tune into this week's show to discover these four crucial email sequences to increase sales as well as h...

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Discover four more email sequences for your small business that many entrepreneurs overlook or never set up.

These four options for your email marketing can make a HUGE difference in the health of your email marketing as well as keeping your subscribers and customers engaged with your brand.

Grab a pen and paper because this week's 2nd Act Entrepreneur Show isn't one you want to miss.

Last week we dove into the first three email se...

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This week on the 2nd Act Entrepreneur Show we start a new series around your email marketing strategy for 2022 including which email sequences to create for your small business.

During part one of the three-part series discover the first three email sequences to create in your business and why these work best for the beginning stages of the buyer's journey.


If you missed last week's episode on each stage of the buyer's journey an...

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This week on the 2nd Act Entrepreneur Show we dive deep into the buyers' journey to discover how at each phase we can build trust with potential customers and turn them into paying clients sooner than later.

One of the best ways to build trust with our leads and customers is through email marketing. 

We have the opportunity to captivate and enthrall them so that they want to tune in and learn more.

Yet getting started can often be ...

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This week on the 2nd Act Entrepreneur Show Antionette Blake joins me to discuss what it takes to turn your prior experience and expertise into a business.

Antoinette literally fell into entrepreneurship as a thrifty blogger and used that experience to dive deeper into blogging, social media marketing, and best of all helping others chase their entrepreneurial dreams as well.

She shares her transition from the elementary school clas...

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This week on the 2nd Act Entrepreneurship Show tune in to discover ways to get the true story of what it takes to be an entrepreneur.

My guest Anke Herrmann best known for Taming The Tech Monster for Coaches, Consultants, and Course Creators tells her story of becoming not only a 2nd Act Entrepreneur but all the ups and downs it took to get to the successful business owner she is today.

Entrepreneurship means like it or not, YOU ar...

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This week on the 2nd Act Entrepreneur Show learn three ways to kick procrastination to the curb.

If you've been an entrepreneur for any length of time you may be familiar with the purple-eyed monster procrastination.  (Envy is up there too, but he's green-eyed).

Procrastination is truly a pain in the arse when you are a business owner. 

You have shiitake to get done, what in the heck why are you dragging yourself to your tasks or w...

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This week on the 2nd Act Entrepreneurs Show we are diving into how to turn more “no’s into Yes” by building relationships with customers in 2022.

It may seem almost impossible to gain traction with new leads in an online capacity, especially since you are competing with artificial intelligence, spam bots, and slimy marketing tactics.

People have their guard up, rightfully so, and gaining trust is harder than it used to be.

But, it...

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This week on the 2nd Act Entrepreneur show join me and my guest Jason Jurado to discover how reprogramming your brain and your self-talk can help you reach your goals and success quicker.


Best of all, you'll have less stress and more energy to do the things you want and need to do.


💦 💦 💦 Speaking of stress - leave the stress about showing up in your audience's inbox behind with my new 365 Email Prompts Guide.  You can get yo...

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This week on the 2nd Act Entrepreneur Show Scott Perry joins me to talk about how to hone in on your purpose prior to building your business.

Before we dive in, are you struggling with planning your marketing? The free marketing strategy guide will walk you through a step-by-step plan to create a map for your marketing.  Download your free copy here.

Aligning with why you're here on the planet and plugging into the legacy you want ...

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This week on the 2nd Act Entrepreneur Show discover what to do and not do when it comes to adding people to your email list.

On a new LIVE LinkedIn Segment Anke Herrmann, from Taming The Tech Monster and Alisa Conner, Email Marketing Avenger tackle marketing questions that they have been asked or encountered with previous clients.

Speaking of email marketing success if you struggle with what to write, suffer from blank screen syndr...

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This week on the 2nd Act Entrepreneur Show learn 10 ways to create resiliency in your business. 

Empowering you to harbor any changes in the market, as well as a possible global recession.

One of the best ways to harbor any type of change is through consistent relationship building.  One of the best ways to do that is through your weekly emails.  

If you struggle with coming up with new ideas, finding inspiration about what to writ...

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This week on the 2nd Act Entrepreneur Show discover ways to move your social media followers off of Instagram, Facebook, and LinkedIn and onto your email list.

Social media seems like a safe bet.  You can promote your business, gain access to new followers, and potentially gain new customers.

But what happens when your account disappears?

This is exactly what happened to me on Facebook last...

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This week’s 2nd Act Entrepreneur Show gives you 3 tips to write compelling emails that make people want to buy from your follow-up email series.

In case you're new, let’s backtrack for a minute and talk about the importance of using email marketing to grow your business.

Before we dive in, I have a juicy bonus tip for you toward the end of this episode so be sure to stay tuned for that.

I also created a free guide to help you writ...

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What if you could use a crystal ball to avoid some of the more costly mistakes when starting your business? 

I work with a lot of REALLY smart entrepreneurs.  Most of them have come out of corporate, or have worked in a specific industry for more than 20 years.

They have experience and are considered experts.

But what they didn't plan for when starting their own small business, was all of ...

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