SUMMARY In this episode of the ERE Recruiting Innovation Summit Series, Clark Wilcox sits down with Kevin Grossman, VP of Candidate Experience Benchmark Research at Survale and the driving force behind the CandE Awards. With over 14 years of research into candidate sentiment, Kevin shares why the current job market is one of the roughest for professionals in decades and what that means for recruiters, hiring managers, and employer brands. They explore why even in a market where companies aren’t hiring aggressively, candidate experience still matters. Kevin explains how poor communication, slow feedback, and ghosting can damage long-term brand loyalty, while thoughtful rejections, feedback for finalists, and timely follow-ups can actually create advocates out of people you don’t hire. The episode also touches on the real impact of AI screening, the importance of interview training, and what companies can do now to reduce candidate resentment.
KEVIN'S BIO Kevin Grossman is Vice President of Candidate Experience Benchmark Research at Survale and President of the Talent Board. For over 14 years, he has led the CandE Awards program, working with hundreds of companies to measure and improve every aspect of the candidate journey. Known for his data-backed insights and clear-eyed analysis, Kevin is a trusted voice on what actually moves the needle in talent acquisition.
Connect with Kevin on LinkedIn at https://www.linkedin.com/in/kevinwgrossman/
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