#61- The Importance Branding, SEO & Websites with Steve Gipson

Episode Summary

In this episode of The Digital Recruiter Podcast, we sit down with Steve Gipson, Director of Sales Operations at Recruiters Websites, to unpack the critical role of digital marketing, SEO, and LinkedIn strategy in modern recruiting. Steve shares his journey from growing up in a family of recruiters to leading a firm that has helped over 1,000 recruiting companies enhance their online presence and generate inbound leads.

We dive deep into why a recruiter’s website is more than just an online business card—it’s a powerful tool for generating inbound clients and candidates. Steve breaks down how SEO can give recruiters an edge, the importance of optimizing your website for niche-specific keywords, and why recruiting firms that invest in marketing now will dominate in the years ahead. He also reveals why firms that relied solely on referrals and cold outreach in the past are now struggling, and how the most successful recruiters are leveraging both their websites and LinkedIn to attract business.

We also discuss the role of AI in website development, the common mistakes recruiters make with their digital presence, and how firms can build a system that brings in leads consistently—without relying on outdated tactics. Whether you’re a solo recruiter, a growing agency, or part of a corporate team, this episode is packed with practical strategies to future-proof your recruiting business.

If you're serious about scaling your firm, attracting top-tier clients, and ensuring long-term success, this is a must-listen!

Steve’s Bio At Recruiters Websites, he helps recruiting firms grow and change lives through custom websites and innovative marketing. His work includes website and career site development, digital marketing like SEO, PPC, and social media, as well as branded content, direct marketing, and recruitment marketing strategies. He also specializes in marketing technology, offering custom API integrations, chatbots, lead tracking, and more.

You can find Steve on LinkedIn or at https://recruiterswebsites.com/contact/ Get the best and most current digital recruiting insights, tips, and strategies every Sunday—straight to your inbox, for free: https://www.digitalrecruiter.io/drnewsletter Stop wasting money on lead-gen tools that don’t work. Learn how top recruiters are winning on LinkedIn with content, messaging, and automation—without spamming.  Get live coaching, ongoing support, and a proven system to drive revenue inside Digital Recruiter Bootcamp. Join now: DigitalRecruiter.io/bootcamp

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