#67- Ross Mayfield on Storytelling, AI, and Standing Out in a Noisy Market

Episode Summary

Live from the ERE Recruiting Innovation Summit in Las Vegas, Clark Wilcox sits down with copywriter and longtime collaborator Ross Mayfield to unpack what’s really happening in the recruiting and content space. From AI buzz to timeless fundamentals, they reflect on the key conversations happening at the conference and what they mean for agency recruiters navigating today’s shifting landscape. Ross explains why small agency recruiters often have the upper hand over large corporate teams when it comes to speed, creativity, and authentic communication. He and Clark dive into how AI can support your work, but only if your messaging is already strong. They discuss how to move beyond automation and create content, messages, and brand stories that connect with the right audience. This episode delivers real insights on what kind of content actually works, how to write it, and why storytelling and consistency make all the difference. Whether you’re growing your business, building your online presence, or just trying to cut through the noise, this conversation offers practical advice to sharpen your approach.

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