SUMMARY Joel Cheesman didn’t just witness the evolution of recruiting media, he helped shape it. In this candid conversation, the co-host of the iconic Chad & Cheese Podcast sits down with Clark Wilcox to share how a friendship, a few blog posts, and a bold bet turned into 1500-plus episodes and one of the most trusted voices in HR tech. They dig into the early days of podcasting, back when it meant blog embed codes and desktop speakers, the mindset shift from hobbyist to business builder, and the lessons learned from staying consistent in an industry where most shows fizzle by episode six. Joel shares why having a clear mission, and one early sponsor check, was crucial, and how the show keeps evolving to match the chaos of recruiting and tech. From the rise of AI to the rebirth of trust-based influencer marketing, Joel pulls no punches on what’s working, what’s failing, and what every recruiter and startup should pay attention to right now. Whether you're a content creator, agency owner, or just trying to survive the noise, this is a masterclass in endurance, brand, and being unapologetically yourself.
JOEL'S BIO Joel Cheesman is the co-founder and “Cheese” of the Chad & Cheese Podcast, often described as “TMZ meets TechCrunch for HR.” With over 1500 episodes recorded, Joel has become one of the most recognizable and trusted voices in recruiting media. A former blogger at Cheesehead, Joel turned early podcasting experiments into a thriving brand that blends industry news, irreverent commentary, and sharp analysis. He’s known for keeping it real, building partnerships rooted in trust, and showing how media can still be both entertaining and essential. When he’s not podcasting, you might find him at the bar with fellow recruiting OGs or quoting obscure ‘80s movies.
Connect with him on LinkedIn at https://www.linkedin.com/in/joelcheesman/ or at https://www.chadcheese.com/
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