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March 29, 2023 48 mins

In this episode, we’re joined by Christine Mulvey, Director of Marketing & Communications at CHARLESGATE, as she discusses the importance of developing a go-to-market strategy for marketing new developments in the real estate industry.


During this insightful conversation with CHARLESGATE’s Founder Michael DiMella, Mulvey reveals some of the key differentiators in CHARLESGATE’s strategy when working with developers to bring new buildings to market in the competitive Boston real estate market.


Mulvey emphasizes the need for strong content campaigns that target specific audiences, building a brand that truly resonates with prospective buyers and renters, consistency in branding and messaging, as well as the need for real-time marketing and iteration to be effective.


If you're interested in the real estate industry, or looking to market your own property, you won't want to miss this thought-provoking episode with two of CHARLESGATE's leaders.

Hosted by Michael DiMella



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