In this quick hit episode, we are joined by Jared Clement, Director of Leasing at CHARLESGATE to discuss early marketing strategies for preleasing multifamily buildings.
Marketing and leasing a property much earlier than developers typically think yields significant benefits, including faster absorption, higher rents, and a better return on investment. Early marketing opens up multiple pre-leasing opportunities before the certificate of occupancy is granted, allowing the property to generate instant cash flow from the get-go. Tune in for a sneak peek at CHARLSGATE's playbook for lease-up marketing and how it is driving success in Boston's multifamily projects.
Hosted by Michael DiMella
CHARLESGATE
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