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April 26, 2023 12 mins

In this quick hit episode, we are joined by Jared Clement, Director of Leasing at CHARLESGATE to discuss early marketing strategies for preleasing multifamily buildings.

Marketing and leasing a property much earlier than developers typically think yields significant benefits, including faster absorption, higher rents, and a better return on investment. Early marketing opens up multiple pre-leasing opportunities before the certificate of occupancy is granted, allowing the property to generate instant cash flow from the get-go. Tune in for a sneak peek at CHARLSGATE's playbook for lease-up marketing and how it is driving success in Boston's multifamily projects.

Hosted by Michael DiMella


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